Pirum selects Falco as it scales in the US
17 August 2026 US
Image: Pirum
Pirum has appointed Jennifer Falco as senior sales executive to strengthen its North American operations, as the firm seeks to scale its presence in the US through deepening and forging client relationships across the buy side.
Based in New York, Falco brings 23 years of experience across securities lending, equity finance, and prime services to the sales team.
Pirum's North American client base is expanding as firms seek to adopt full front-to-back solutions driven by regulatory changes such as T+1 settlement and the 15c3-3 rule change.
The appointment is part of a broader build-out of Pirum's Americas team, spanning sales, client success, marketing, and operations.
Commenting on her appointment, Falco says: 鈥淗aving worked with buy side firms and prime brokers across global markets, I see tremendous value in connecting trading, post-trade, and collateral on a single platform.
鈥淚鈥檓 looking forward to helping our North American clients unlock that value, while expanding the Pirum network.鈥�
Falco joins the firm from HSBC, where she spent nearly seven years as an equity finance and delta one sales specialist.
Previously, she covered investor services and agency lending at Citi in New York and Asia prime finance sales in Hong Kong.
Earlier in her career, she took on positions such as Asian equity finance sales trading at HSBC, as well as roles in securities services at Goldman Sachs and client services at Deutsche Bank.
Carmine Salute, head of commercial development, Americas, at Pirum, adds: 鈥淛ennifer brings formidable securities finance expertise and longstanding relationships on both the buy side and with prime brokers across global markets.
鈥淭hat market depth and client focus is at the heart of how Pirum operates 鈥� and exactly what we need as we build a world-class team right here in New York to deepen our buy side relationships and grow our presence across North America.
鈥淧irum is building the infrastructure, the talent, and the relationships to be an enduring participant in American financial markets.鈥�
Based in New York, Falco brings 23 years of experience across securities lending, equity finance, and prime services to the sales team.
Pirum's North American client base is expanding as firms seek to adopt full front-to-back solutions driven by regulatory changes such as T+1 settlement and the 15c3-3 rule change.
The appointment is part of a broader build-out of Pirum's Americas team, spanning sales, client success, marketing, and operations.
Commenting on her appointment, Falco says: 鈥淗aving worked with buy side firms and prime brokers across global markets, I see tremendous value in connecting trading, post-trade, and collateral on a single platform.
鈥淚鈥檓 looking forward to helping our North American clients unlock that value, while expanding the Pirum network.鈥�
Falco joins the firm from HSBC, where she spent nearly seven years as an equity finance and delta one sales specialist.
Previously, she covered investor services and agency lending at Citi in New York and Asia prime finance sales in Hong Kong.
Earlier in her career, she took on positions such as Asian equity finance sales trading at HSBC, as well as roles in securities services at Goldman Sachs and client services at Deutsche Bank.
Carmine Salute, head of commercial development, Americas, at Pirum, adds: 鈥淛ennifer brings formidable securities finance expertise and longstanding relationships on both the buy side and with prime brokers across global markets.
鈥淭hat market depth and client focus is at the heart of how Pirum operates 鈥� and exactly what we need as we build a world-class team right here in New York to deepen our buy side relationships and grow our presence across North America.
鈥淧irum is building the infrastructure, the talent, and the relationships to be an enduring participant in American financial markets.鈥�
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